Yesterday’s at the Oscars, the phenomenon Ellen Degeneres proved what exactly a Twitter following of over 25 million people can do. Among other snaps during the show, she posted this star studded selfie, which literary caused Twitter to break down for a few minutes. “We got an email from Twitter, and we crashed and broke Twitter. We have made history,” she said. “See, Meryl, what we did? You and I? It’s amazing, we really just made history.”
The tweet has been shared more than 3,000,000 times on Twitter, which now makes it The Most Retweeted Tweet Of All Time. Sorry, Mr Obama! And sorry, Leo, for that matter. Fun fact: apparently Mr Obama’s social team posted this message after the record fell: “We had a good run, little tweet. We had a good run.”
In the same time, the winner of yesterday’s night, the Samsung Galaxy Note 3, got so much media coverage, duh!, that it prompted Samsung to donate $3 million to charity. According to Wall Street Journal, ‘At one point Samsung was getting about 900 mentions a minute on social media, according to Kontera, a company that tracks content on social media sites.’ Things are not all rosy though, as rumour has it that most of the Samsung selfies were pre-planned and part of a ‘sponsorship and ad pact for the Oscars with ABC, the TV network airing the show, Samsung and its media buying firm Starcom MediaVest’. One of the things that gave it away were some other of Ellen’s tweets that went out from her personal phone, an iPhone… Samsung declined to comment.
Some folks will probably not like this, some will not care, but no one can’t deny how fun and crazy this picture is and the hilarious meme frenzy it ensued.