Instagram Is King

Few highlights from the L2 Think Tank Instagram report:

Instagram reached 150 million users in three years, half the time it took Twitter and two years faster than Facebook.

Instagram had the strongest year-on-year growth of all mobile platforms in 2013, 66%.

93% of prestige brand are present on Instagram compared to 63% in July.

Pinterest, the “other” visual platform often compared to Instagram, is a third of the size and its users spend a third of the time on the platform.

The successful launch of Instagram ads and video could transform it into a media company with more revenue than Twitter.

Instagram is possibly the best tech acquisition of the past five years and Tumblr is arguably the worst.



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