The other day, Prabal Gurung revealed the image of his new campaign on Instagram little by little. Literally! Taking advantage of the puzzle-like format of how Instagram displays your own photos, they – supposing there was a team behind this – ultimately composed their fall campaign image from several other small ones. I mean it’s nothing like last year’s Uniqlo’s guerrilla campaign on Pinterest, which was too cool for words, but I just love it when brands leverage their social media in a creative way. Yes, it’s gimmicky and yes, short lived, but hey!, in a way, this is what social media is all about. Place that in the context of a well thought-out, long term platform and this might just translate in long term customer value. Well done!