Let me share with you this really interesting talk I found today. Gary Vaynerchuk is a really pumped up guy who happens to look at social media the same way as I do: from a sales point of view.
About a year and a half ago I decided to switch from real estate to social media and for me it was the most natural thing to do. During the process however, I always found people’s reactions to it very interesting. Some were surprised, but understanding, some were surprised, but thought they understood (meh, she loves spending time on Facebook) and some were/are downright skeptical. The latter category are actually the people with social media background: the ones hiring you or talking at conferences. Some, not all. I attended this conference recently where one of the speakers said very bluntly that he doesn’t trust any person switching their careers to social media and that those individuals are more likely to not getting hired (I think it’s safe to say you can scratch the ‘more likely to’). For a second there, I felt really discouraged, but right next second I couldn’t help noticing how wrong he was.
And here’s why: first of all, I quit real estate because I needed a change. I’ve spent 6 years doing it and they were the most thrilling of my life, but at some point I felt I needed to do something else, something new. Which I did and make no mistake, it was one of the hardest things to do. I knew I loved sales and I wanted to continue doing that, but I chose a much more exciting medium: digital. So here’s that. My life since then was as thrilling as real estate used to be: so many things to learn, so many new things happening every 5 minutes, but only from the technology point of view or from the point of view of what you’re selling (I’ve swapped shopping centres with kick-ass sunglasses).
And second of all, whomever thinks that starting a business in 2013 without leveraging the hell out of it through social media (blog, Facebook, Twitter, Pinterest and the whole shebang) is in for a surprise. Word of mouth and networking are two of the most powerful tools to attract attention on yourself (when looking for a job, throwing a party, looking for a boyfriend, etc) or your business and social media is embracing just that. At this point, business wise, social media is a necessity.
Anyway, this guy really nails it. So if you don’t mind a bit of cursing, I say go for it: