Video

Beyoncé in H&M Summer Collection 2013

I just had a look at this spot of the much talked about Beyonce and H&M collab and I can’t believe how crap it is. I like both H&M and Beyonce, to a certain degree, but this campaign says nothing to me. I’m really curious to see how this is actually going to pay off for H&M, cause I’m more than sure it did for Beyonce. And all that stuff about B having ‘a hand in designing the collection’, come on..

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