The two retail giants, Asos and Puma, team up in a new menswear brand that is to be launched really soon. The upcoming fashion venture is also launching a short documentary on Ox Pixadores, a group of hooded guerrilla graffiti artists from South America. It seems like more and more brands are associating their newest collection with a short doco on a theme that’s either cool (please leave graffiti alone!) or contributing to our spiritual awakening or something of sorts. I don’t mind it, as long as it’s quality, genuine material, so I’ll shut up about this until the first derail.
Check out the trailer here (please note that trailer4 starts with how-to clip of the ever popular ‘new TopKnot’, as if there’s something new about it).