Challenge the Obvious

Hub Footwear introduces a series of videos under the ‘Challenge the Obvious’ theme. It’s a very inspiring story and a very good marketing move on behalf of this Dutch shoe company.

Life is about the surprising moments, not about going by the book. This is the basis of our brand’s motto, ‘Challenge the Obvious’. Inspired by this thought, we are proud to present the first in a series of documentaries about the beautiful minds who ‘Challenge the Obvious’ every day. Our first film is about Dre Urhahn and Jeroen Koolhaas, who use art in their quest to help change the lives of people who live in socially troubled neighborhoods in Rio de Janeiro and Philadelphia. Follow this project on


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