Honest Tea

This summer, Honest Tea conducted experiments in 30 cities to test people’s honesty.
We set up unmanned pop-up stores and asked people to pay $1 per bottle on the honor system.
Data was collected and we compiled our findings into the National Honesty Index.

You have to check out their site The National Honesty Index, which gives the entire list of the US cities that underwent the experiment, plus little fun facts, such as, who are most honest, blondes or brunettes, which were ‘disclosed’ for entertainment purposes.





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