Topshop + Facebook

The trend-setting retailer is promising an unprecedented level of interactivity, all designed to encourage viewers of the live-streaming event to personalise and share aspects of the show as it unfolds in real time in London’s Bedford Square. The Customise the Catwalk feature will allow users to not only select and order key looks and accessories, but also to change the colour to their preferred option before pulling the trigger on a purchase. Garments ordered from the runway are being offered with delivery ‘three months ahead of industry lead times’.

Topshop has also partnered with Facebook to develop a Shoot the Show function, a camera button embedded within the livestream window that lets viewers click to snap pictures of their favourite looks, which can then be shared directly with Facebook friends and the wider world. With over 2.6 million Facebook fans, the potential amplification this intuitive feature provides is, trust us, considerable. (Source: Contagious Magazine)
London Fashion Week already sounds impressive, if not for the fashion aspect, but for the user engagement one, especially with this type of initiatives that are a first for everybody. That’s an excellent move on Topshop’s part, since it’s a great way of observing in real time whatever their customers show more interest in (from clothes, to make-up, shoes, preferred colours, etc), plus they show their customers they care. Looking forward to that1

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