On Catalogs

Apparently, catalogues are still a thing: ‘Now, some 20% of the website’s first-time customers are placing their order after having received a catalog, says Craig Elbert, vice president of marketing for Bonobos. They spend 1.5 times as much as new shoppers who didn’t receive a catalog first.’

Why Online Retailers Like Bonobos, Boden, Athleta Mail So Many Catalogs